Lock & Key

Tap’dNY: Good idea?
October 22, 2008, 6:22 pm
Filed under: packaging | Tags: , , , ,

Today swissmiss posted about Tap’dNY, a company that purifies New York city’s tap water and sells it in the bottles pictured above. Now, I’m all for drinking tap water! Here in Seattle, when I drink or cook with water, it is always straight out of the kitchen sink, with no Brita filter between it and my glass. What this company does, however, is it sticks that tap water in a plastic bottle! Isn’t one of the major benefits to drinking from the tap that it reduces the amount of plastic bottles piling up in landfills? Also, they tell people to buy their water bottled from local sources, yet they ship anywhere, except Fiji or France. As “green” as this idea tries to be, I think it has missed the mark.

What would have been a fantastic idea is that, instead of bottling water, they produce REUSABLE hard-plastic bottles with the same sort of design (which is awesome). Then they’d have found a creative way of telling people that you’d rather drink (perfectly fine and healthy) tap water, rather than contribute to the huge mess that is this “plastic bottle culture.” (And, actually, they do have some reusable Sigg bottles “coming soon,” so I can be happy about that.)

What do you think? Am I being too hard on them?